Join 500+ people who've transformed their body and their life
Stop looking for motivation. Lose 5–10kg in 8 weeks and become it instead.
Starts 12 October. Limited to 30 spots.
“My energy is better, I’m more driven at work, I’m setting goals and actually following through with them.”
The Mission
Our mission is to change as many lives as possible. Not just your physique, but your mindset, your standards and how you show up at work and at home. The Be The Example Challenge is 8 weeks of building the consistency you’ve never had, breaking the belief that you can’t stick to anything, and becoming the person the people around you start to follow.
That's what being the example means.
What's included
Nutrition that fuels, not starves you
A meal plan matched to your calories, built on whole food for a healthy gut. That's linked to better mood, more energy and a clearer head.
Training that builds lean muscle
Gym-based strength training designed to build muscle with minimal injury risk.
Daily standards that build consistency
Simple habits, tracked every day, that turn into discipline you keep long after the 8 weeks.
Honest accountability
Check-ins that tell you what you need to hear, not what you want to hear.
“I’ve tried everything else… supplements, starvation, diets… Almost 30kg weight loss in almost 30 weeks has to be one of my biggest achievements yet.”
Stack the wins
The top 3 finishers walk away with more than a new physique.
1st place
$1,000 cash
2nd place
Supplement stack
Valued at $500
3rd place
6 weeks Nutrition Only coaching
Valued at $360
Winners are chosen 50/50 between your daily habits and your transformation.
Real results
500+ examples setAnd counting
Who is this for
This challenge is not for everyone
- ✓You're done starting over every Monday
- ✓You want to show yourself you can be consistent
- ✓You want to stop starving yourself to lose fat
- ✓You want discipline that carries into your family, your career and your life
- ✕You want a quick shred, then to fall off again
- ✕You want constant variety
- ✕You're not open to honest coaching when your check-in needs it
- ✕You're not ready to hold yourself to a higher standard
“He’s not afraid to tell me straight up how it is, which is exactly how I like to be coached… My family have even noticed the difference and started their own health journeys.”
“If I pulled out again, I was once again putting myself last and choosing not to invest in me. So I started.”
This isn't for people hoping signing up will change them. It's for people who've already decided.
In their words